May 12, 2025

The Best Thing About Apple Intelligence

The Unsung Hero of Apple Intelligence? Of all the new features introduced to Apple Devices by Apple Intelligence, the best one has nothing to do with Apple Intelligence itself, but is a happy by-product.

by Cyprian Mengich
Apple Intelligence Graphic

Let's be honest. When Apple unveiled "Apple Intelligence," a collective eyebrow raise rippled across the tech world. Would it be truly intelligent? Would it finally make Siri less... endearingly clueless? These were the burning questions. But while we were all pondering the silicon-powered brain gains, Apple quietly delivered a different, arguably more impactful, upgrade: a much-needed RAM injection across their base devices. And frankly, that might just be the real headline here.

For years, it felt like Apple was playing a game of digital penny-pinching when it came to Random Access Memory in their entry-level machines. 8GB on a MacBook felt increasingly… quaint. iPhones, while marvels of optimization, often lagged behind the competition in raw RAM specs. We grumbled, we complained, we begrudgingly paid for expensive RAM upgrades because, well, we needed our machines to actually do things without huffing and puffing like an overloaded truck going up a hill.

Enter Apple Intelligence, the seemingly benevolent AI overlord that demands a healthy diet of memory to perform its party tricks – the fancy writing tools, the image generation, the ability to understand your slightly slurred late-night Siri requests. And to accommodate this new, memory-hungry resident, Apple did something truly wonderful: they upped the ante on base RAM.

Suddenly, 16GB of unified memory is the new standard for MacBooks, and iPhones are sporting a more respectable 8GB. It's like Apple Intelligence arrived, looked around at the existing memory configurations, and declared, "Bless your hearts, that simply won't do."

Now, don't get me wrong. The promise of on-device AI is exciting. Having a more capable digital assistant, smarter notifications, and handy image editing tools powered by local processing is genuinely cool. But let's not overlook the magnificent, almost accidental, consequence of these AI ambitions: our devices are finally getting the memory they deserve.

Think about it. Beyond the glitz and glamour of AI features, what truly makes a computer or phone feel snappy and responsive? More often than not, it's having enough RAM to keep multiple apps open, switch between tasks instantly, and handle complex operations without resorting to the digital equivalent of rummaging through a dusty attic (paging to the SSD).

That shiny new MacBook Air with 16GB of RAM isn't just ready for your future AI endeavors; it's also going to be a far more capable multitasking beast today. Your new iPhone, with its increased memory, will likely handle demanding games, complex websites, and a hundred open tabs with significantly more grace than its predecessors.

So, while the spotlight is firmly on Apple Intelligence and its potential to revolutionize how we interact with our devices, let's take a moment to appreciate the unsung hero of this story: the humble RAM chip. It took the demanding needs of artificial intelligence to finally push Apple to generously equip their base models.

In a way, Apple Intelligence is like that slightly demanding houseguest who, in their insistence on a softer mattress and specific organic tea, inadvertently forces you to finally upgrade your entire guest room to something truly comfortable and functional. You invited them for their fascinating conversation, but the real win is the new and improved room you get to keep.

So, the next time you marvel at a clever AI-generated image on your new Apple device, take a moment to silently thank Apple Intelligence for being so... high-maintenance. Because in its quest for digital enlightenment, it inadvertently blessed us with something arguably more practical: more glorious, much-needed RAM. And that, my friends, is a feature we can all intelligently appreciate.

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